F-Technologies LLC
Creative Director (Video & Digital)
Dubai, Dubai•Full-time
About the Job
About F-Technologies
F-Technologies (Elmadarsah.com FZE) is a Dubai-based technology company building digital platforms and products across the UAE and the Gulf. Our Creative & New Media team produces official and social video content for a prominent public figure and designs our apps, websites and dashboards. We are AI-native and Arabic-first.
About the role
We want a creative director who comes from video: someone who grew up in an edit suite, production studio or social video house, and still thinks in shots, pace and story. You will lead a small studio that turns a public figure's archive footage and photos into official films and, more importantly, 3–4 breakthrough concepts every month that stand out in a crowded social media feed. You will also direct the design of our apps, websites and dashboards, so you need product and UX literacy, not just campaign taste.
What you'll do:
Breakthrough concepts (your top priority):
- Deliver 3–4 original, pitch-ready concepts every month and see each one through to publish.
- Invent new formats and recurring series that can only be made from our archive.
- Write in Arabic first: hooks, scripts, captions and on-screen text in the public figure's voice.
- Pitch to the public figure's office and manage approvals, protocol and confidentiality.
Studio leadership:
- Run two tracks: the official calendar delivered on time, and breakthrough work on protected days.
- Review every cut for story, pace, hook, music and Arabic typography.
- Own the team's AI workflow: tools, prompt library, style models and rules on likeness and voice.
- Set standards for the asset library, sources and usage rights.
Digital product:
- Direct the Product Designer on apps, web and admin dashboards; approve the bilingual (Arabic/English) design system.
- Review UX with the same eye for clarity and emotion you bring to video.
Team:
- Lead 3 team members and a freelance roster; report monthly to the CMO on output and performance.
You come from this culture:
- 8+ years in video-first creative work: production studio, post house, broadcaster, social video agency or creator-led studio.
- You started as an editor, director, motion designer or video producer, and can still open Premiere Pro or After Effects and fix a cut yourself.
- A reel of formats you originated that travelled on social media, with results.
- You have directed or closely worked on digital products (apps, websites, dashboards) and are comfortable in Figma.
Arabic requirements (non-negotiable):
- Native Arabic speaker with excellent written Modern Standard Arabic and a natural Emirati/Gulf tone.
- Strong Arabic typography judgment for video and UI: script styles, font choice, Arabic–Latin pairing, RTL layout.
- Able to spot and fix grammar, spelling and hamza errors at a glance.
Must have:
- 3+ years leading creative teams.
- Experience with official, VIP or national content and approval processes.
- Hands-on use of AI video, image and writing tools, with clear judgment on their limits.
- Strong English.
Nice to have:
- Emirati national.
- Documentary or archive-based storytelling experience.
- Experience with GCC government or media entities.
What we offer:
- Competitive monthly salary, shared at the screening call.
- High-visibility national and official work in Dubai.
- A modern, AI-native creative tool stack.
- A small team where your ideas ship every week.
How to apply
Apply with your CV, your reel, and two short concept ideas you could make only from a public figure's archive footage. Shortlisted candidates complete a half-day test task and an Arabic writing and typography test.